The face of each Minicard conveys eye-catching advertiser information: category, logo, graphics, relevant text. The reverse side of each Minicard contains necessary advertiser contact information together with a printed route map, for the purpose of easily locating advertiser's address(es). The advertiser also has the possibility and is encouraged to give discounts or special offers on either side of their Minicards. This allows for tracking the effectiveness of marketing.

Advertisers may choose from three packages: Deluxe, Premium or Master depending on the reach or targeting that they require.